Happy Steve

Innovation and Learning

Start with clarity of intent.

Now build it out with an evocative vision. Improvise progress by tinkering: with lots of trial and lots of error. The not knowing is the best bit: the mysteries the surprises, and from time to time the windfalls! 

Hello there, I'm Steve Collis! 

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2011 Silliness

Silliness in 2011

It's been a year since my last post, and I've spent the year being very silly.

For instance I received this deodorant for Christmas in 2010, and have been using it ever since. Ever so gradually my amazement grew at how long it was lasting! Almost a year now!

I realised 3 days ago there was a plastic cover you have to take off first. Sorry for being smelly everyone.

It was also silly of me to watch 'Q&A' on the loo by propping up my iPad on a pile of dirty washing. And silly that when I later checked the clothes wash to make sure there were no whites in there, I neglected to make sure there were no Apple devices.

There's a fine line between silly and neglectful when you invest in a toaster specialising in crumpets and then fail to invest in the corresponding consumable.

It is non-ambiguously silly, after 35 years of experience, to optimistically attempt...

Silliness is a good description of trying to take a toy gun on a plane. THAT was a fiasco.

Still, 2011 so far has not been pure silliness. The architects of this handy office urn got it JUST RIGHT when they emerged from a 4 hour brainstorm session, trying to find the perfect title for the product that captured, on the one hand, the machine's abilities, without in any way undermining a parallel message concerning the low running costs involved:

Overall the highlight of these silly months has been one morning when I didn't just feel like I was one with the bed, but became one with the bed. Lovely, sweet, sleep.